Which ad format is recommended for driving action?
• Responsive ads
• TrueView ads
• Image ads
• Lightbox ads
The Answer will be:
TrueView Ads
Reason: TrueView Ads format is the only recommended format for driving action. Lightbox ads only tap the ads to expand and show only rich media content like games, videos, and experience. Trueview ads are compatible with all the source and medium.